Our mission
“The Alumni Association is a valued partner in the development of Jacobs University;we employ the entrepreneurial spirit of our alumni to shape the future of the university and foster engagement of alumni amongst themselves and with their Alma mater.”
Our identity
The new Alumni Association logo builds on the symbolism already present in the Jacobs University logo, and adds a distinctive alumni dimension to it, depicting the global reach and the unique connection of the alumni and the university.
The individual elements of the logo represent the global stage where our alumni make their impact, the continents of the world, centered around Europe and Bremen, where each of our stories began.
Portrayed as puzzle parts of one element, they symbolize the unique Jacobs spirit that connects the alumni amongst themselves and with their Alma mater, no matter where they are. Maintaining and developing these connections is one of the key roles of the Alumni Association.
By enclosing the university logo from all sides, they symbolize our commitment to nurture, shape and protect the university and its future.
In addition to these, the core of elements of Jacobs University’s logo remain as valid for the alumni, as they are for the university and it’s students.
The globe symbolizes the global orientation of Jacobs University: it prepares graduates from all over the world for “global citizenship” and „global responsibility“; graduates who take on social responsibility and make a contribution to finding solutions for the global challenges of the 21st century.
The »I« is a commitment to the international and intercultural life of the campus community, to innovation and interactivity within all areas of campus life as well as to the independence of research, teaching and management. Last but not least the »I« is a commitment of Jacobs University to its successful beginning as »International University Bremen«.
The »J« is an appreciation of the founder family and the extraordinary engagement of the Swiss Jacobs Foundation.
Please note: Jacobs Alumni Association Logo is the property of the Jacobs Alumni Association e.V. Explicit written permission is required to use the logo in any situation.
For a Style Guide on permissible uses of the logo, please contact the Jacobs University Alumni Association.